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Reading List

We get asked all the time, “what are you reading?” Well, here are some books we have read and found interesting, provacative, fun or informative. Hope you enjoy them as much as we did.

business

• Good To Great – Jim Collins
• Who Moved My Cheese – Spencer Johnson
• The Art of the Start – Guy Kawaski
• The New New Thing – Lewis
• Art of the Start – Guy Kawasaki
• A New Brand World – Scott Bedbury

economics

• The World is Flat – Tom Friedman
• The Future of Success – Robert Reich
• Freakonomics – Steven Levitt
• A Whole New Mind – Daniel Pink
• The End of Poverty – Jeffery Sachs
• Guns, Germs and Steel – Jarad Diamond
• The Armchair Economist – Steven Landsberg
• Confessions of an Economic Hitman – John Perkins

communication

• A New Brand World – Scott Bedbury
• Understanding Comics: The Invisible Art – Scott McCloud
• Don’t Think of An Elephant – George Lakoff

sustainability

• The Ecology of Commerce – Paul Hawken
• Cradle to Cradle – William McDonough

new urbanism

• Home from Nowhere – James Kunstler
• City In Mind – James Kunstler
• Suburban Nation – Andres Duaney
• The Death and Life of Great America Cities – Jane Jacobs

cool cities

• The Rise of the Creative Class – Richard Florida
• Funkytown USA

misc.

• The Wisdon of Crowds
• The Tipping Point

various articles

• Charter of the New Urbanism

what’s on the “To Read” list?

• Designing With Web Standards – Jeffery Zeldman
• Creating The Knowledge-Based Business – David Skyrme, Debra Amidon
• Teaching Elephants to Dance – Polaski
• Story: Substance, Structure, Style – Robert McKee
• Surviving Chaos – Tom Peters