Evoca Media Services enables companies to increase web traffic and advertising revenue with online audio content creation and hosting delivered through its APIs (application programming interfaces) and VoIP telephony services.

(Savannah, GA) September 25, 2007 — Evoca, the phone-to-Web services company, introduced Evoca Media Services to help companies increase their ROI – “Return on Interaction™” by using audio content to attract users to go online, generate more page and ad views, boost purchase and donation conversion ratios, and increase advertising revenue. Evoca Media Services technology gives companies easy ways for their customers, audiences, and supporters to record content from any phone – landline, mobile, and Skype™, and play the content with branded Flash players that bring any web page alive.

“Evoca invites media companies, political campaigns, cause marketers, social networking sites, and any organization to ‘Get a phone for your website’,” said Murem Sharpe, CEO and president of Evoca. “Now organizations can leverage the world’s 4 billion phones to capture customers and supporters’ exact words at the point of passion, when they have a phone in their hand.”

People can record opinions, reviews, testimonials, and stories from local and toll-free phone lines available for over 40 countries. Companies can turn browsers into buyers and donors with Evoca’s hosted voice application services that keep the target audience engaged both online and offline.

“We offer media management packages for organizations of every size,” said David Smith, Evoca’s chief marketing officer. “Evoca adds ‘voice’ as a convenient, affordable user-generated content creation feature to any company’s interactive communications program.”

Use of Evoca’s innovative technology delivers increased web traffic in vertical markets such as media – TV, radio, print; travel and hospitality; consumer products; politics; non-profits; interest groups; Web 2.0 consumer sites – social networking, jobs, dating, eCommerce; real estate; sports and entertainment, salesforce automation; and education and training.

Compelling examples include travel sites that gather hotel and restaurant reviews from travelers on-the-go, media companies that engage the passion of citizen journalists on the street, cause marketing organizations that involve enthusiastic members and donors, political campaigns that encourage supporters and contributors to “speak their minds”, dating sites that offer premium voice services, sales organizations that capture virtual teams’ field reports and meetings, and professional groups that share valuable expertise from global conferences.

Evoca Media Services includes media management tools and value-added features such as speech-to-text conversion, embedded advertising messages, audio data mining, and email, SMS, and RSS (Podcasting) notifications. A professional services team provides Flash media and IVR customization, integration services, and technical support packages. The company sells direct to customers and is actively building its Evoca Partners Program for interactive agencies, web developers, and IT integrators to incorporate Evoca services in their client solutions.

About Evoca:

Evoca enables people to create, organize, and share audio content with extraordinary ease of use. Using any telephone or Skype™, it provides phone-to-Web recording and online distribution requiring no software download or installation. Evoca’s in-browser Flash recorder, EvocaMic™, adds the convenience of recording online with any computer mic. With its Evoca Media Services commercial platform, companies can easily integrate Evoca audio web services into their websites, marketing programs, and customer-facing operations using Evoca’s flexible APIs and VoIP telephony services. For business people and professionals who need to record conference calls, interviews, Podcasts, team meetings, and sales updates, an Evoca Express™ membership, gets them recording online in minutes using any phone, Skype™, and EvocaMic™. It also provides convenient online ordering of transcriptions and translations.

For More Information Contact:

Ken Lempit Austin Lawrence Group for Evoca 203-391-3006 k.lempit@austinlawrence.com