description

Logos are everywhere; their design and use can be some of the most strategically and tactically important decisions a company makes. A logo isn't just about what's on the paper. It's part of the deep impressions a company makes on a person through its cohesive branding and identity efforts. The Web presence and physical materials associated with a businesssuch as ads, business cards, brochures, promotional materials, leave-behinds, and letterheadneed to have a professional image that will stick in the minds (both consciously and subconsciously) of potential and current customers. Open to participants at every skill level, this workshop focuses on the fundamental techniques of planning a corporate identity, target market profile, and designing a comprehensive company image.