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Please note this month’s presentation will be in the SEDA Boardroom on Hutchinson Island.

To attend, please sign up by Tuesday, January 19, 2009

By Email: jjordan@georgia.org

By Phone: 912-963-2551

About the Presentation:

The web has created a dramatically altered reality for sales and marketing executives. The economic meltdown has completed this perfect storm – extended sales cycles, diminished sales and marketing resources, and heightened levels of uncertainty from buyers. In this new environment, sustaining relationships with key prospects is critical. Lead nurturing programs, coupled with the rise of marketing automation solutions, provide cost-effective, streamlined ways to facilitate this engagement.

This session will examine the benefits of an interactive lead nurturing strategy in today’s B2B sales environment. In addition, it will detail the role of marketing automation solutions in the lead nurturing equation and highlight the importance of a content-driven approach in facilitating ongoing engagement with prospects.

Attend this live session, presented by Arketi Group, if you want to:
• Learn key components of an interactive lead nurturing strategy
• Strengthen your lead nurturing initiative with a content-driven approach
• Overcome barriers to effective lead management
• Strike a balance between personal engagement and automation

About the Speaker

Mike Neumeier, APR is a Principal at the public relations and marketing firm Arketi Group (www.arketi.com). Mike has nearly 20 years of proven experience in public relations, marketing and analyst relations. A specialist in counseling clients on the best means to effectively convey business messages to market and media influencers, Mike earned a coveted spot on the PR News 2003 15-to-Watch list.

Previously Mike served as director of media and analyst relations for Interland (now www.Web.com), a web hosting and online services provider for small businesses. Mike has also served as a PR and marketing executive for two large independent marketing and PR agencies, as the director of news services for Mercer University, and as a writer at the University of Florida’s Health Science Center.

Mike is the past-president for the GA|PRSA chapter (the second largest PRSA chapter), serves on the Technology Executives Roundtable Board of Directors, a founding member of the Atlanta PR Interfaith Prayer Breakfast, past chair of the University of Florida’s Public Relations Advisory Board, serves on the National Advisory Board for Kennesaw State University’s Department of Communication, a member of the HealthMPowers Board, and has served on numerous national Public Relations Society of America committees.

Mike has earned the distinction Accredited in Public Relations (APR) and more than 40 industry awards, including a PRSA Bronze Anvil for architecting a demand-creation program that resulted in a $13 million increase in sales. Mike has earned a bachelor’s of science degree from the University of Florida in Public Relations.

This series is open to all entrepreneurs, small businesses and interested parties, so feel free to forward this announcement and invite your friends and colleagues.

If you sign up for the luncheon and find that you cannot attend, we would appreciate notification of that. When you RSVP, a complimentary lunch is ordered for you. If you don’t attend, we are still obligated to pay for the lunch. If you find you cannot attend, after you’ve sent your RSVP, simply notify us so that we will have an accurate headcount for lunch. This will ensure that we will be able to continue this great program for you.