Idea Accelerator – Session 2

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Idea Accelerator – Session 2

February 13 @ 6:00 pm - 8:00 pm


It’s 2019. Got an idea for a new business? Got an “old” business that you want to take the next level?

Then, have we got a program for you!

The Creative Coast Idea Accelerator Bootcamp powered by ATDC is an 11 week educational & mentoring program to help you through determining if entrepreneurship is the path for you! We will run the gamit from creating a strong “Why” for your entrepreneurship journey, to lean startup principles to validate your customer, to building your financial model, to incorporation structures and end with telling your story to investors, employees and customers.

The first session is free and will contain an overview of the whole schedule.

Program will be taught by Jen Bonnett, Recovering Entrepreneur/StartupChick and Executive Director of the Creative Coast, with the assistance of a pool of very talented mentors/subject-matter-experts at every stage.


2/6 – “Start with the Why” – Pre-course intro session.
Intro Session on the Bootcamp and discussion on the entrepreneurial journey, specifically your entrepreneurial journey.
This Introductory Session is FREE to all interested parties, the cost associated with the entire bootcamp is $100 ($10/week).

Note: must register for 1st intro session and if you wish to attend the rest of the Idea Accelerator register for the second session “Customer Discovery Overview”

2/13 – “Customer Discovery/Lean Startup Overview”
Overview of the Business Model Canvas and Customer Discovery Process.


2/20 – “How to conduct a Customer Interview”
Conducting an interview without selling or leading the witness, in the session we learn some tools of the trade and practice.

2/27 – “Define your Customer Archetype / Persona”
Knowing your customer intimately is the key to success for any entrepreneur. In this session, we will do a deep dive into your customer persona.

3/6 – “Define Customer Journey – A.K.A Follow the Money Trail”
What’s the purchasing cycle for your customer? And who are the 6 customer types you need to convince to sell your product.

3/13 – “ Pivot or Persevere”
Checkpoint to see how companies/entrepreneurs are doing.

3/20 – “Financial Literacy for Startup Entrepreneurs”
If you are going to run a business, you need to understand cashflow. We’ll take the key assumptions discovered in your customer discovery and figure out how to build a financial model around them.

3/27 – “Financial Model Review”
Meet with mentors and have them assist you with your financial model.

4/3 – “Making It Real”
By this stage, we know our customer AND how we are making money. So, let’s get in the weeds around the legal aspects of actually starting your business: incorporation, share holders agreements, NDAs, Assignments of Work, and IP.

4/10 – “Elevator Pitch/Executive Summary”
All our I’s are dotted and our T’s crossed, let’s get ready to go tell the world about our startup, both through the elevator pitch and the 1 pager.

4/17 – “The Pitch”
Some of you will need to pitch either investors or large corporate clients, so, in this session we’ll discuss what makes a great pitch.

4/24 – “Pitch Practice – Because Practice Makes Perfect”
Need we say more?

4/26– Some entrepreneurs may be invited to pitch at Geekend.


February 13
6:00 pm - 8:00 pm


The Creative Coast


The Labs 2222 Bull street

The Creative Coast was founded in 1997 by the Savannah Economic Development Authority, Chatham County and the City of Savannah to foster the creative, technology and enterpreneurial ecos-system.

Copyright © 2019 The Creative Coast.

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